Document Type

Article

Peer Reviewed

1

Publication Date

2-2013

Scholarship Domain(s)

Scholarship of Discovery

Abstract

Using a technique known as reverse correlation image classification, we demonstrate that the physical face of Mitt Romney represented in people’s minds varies as a function of their attitudes toward Mitt Romney. This provides evidence that attitudes bias how we see something as concrete and well-learned as the face of a political candidate during an election. Practically, this implies that citizens may not merely interpret political information about a candidate to fit their opinion, but that they may construct a political world where they literally see candidates differently.

Comments

Publisher website: http://pss.sagepub.com/content/25/2/503

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.