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Scholarship of Discovery


Using a technique known as reverse correlation image classification, we demonstrate that the physical face of Mitt Romney represented in people’s minds varies as a function of their attitudes toward Mitt Romney. This provides evidence that attitudes bias how we see something as concrete and well-learned as the face of a political candidate during an election. Practically, this implies that citizens may not merely interpret political information about a candidate to fit their opinion, but that they may construct a political world where they literally see candidates differently.


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Creative Commons Attribution 3.0 License
This work is licensed under a Creative Commons Attribution 3.0 License.