Wednesday, April 20, 2016

Presentation Title

Cognitive Dissonance Theory and Affective-Cognitive Copnsistency: Is There a Link?

Project Type

Event

Abstract

Affective-cognitive consistency (ACC) refers to the degree of alignment between the affective and cognitive components of a person's attitude. The more similar the affective and cognitive components of an attitude, the stronger that attitude. As far as we know, only one study to date has examined the connection between ACC and cognitive dissonance theory. Three different studies were conducted in the fall to do this and will be reported here.

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Apr 20th, 6:30 PM Apr 20th, 6:50 PM

Cognitive Dissonance Theory and Affective-Cognitive Copnsistency: Is There a Link?

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Affective-cognitive consistency (ACC) refers to the degree of alignment between the affective and cognitive components of a person's attitude. The more similar the affective and cognitive components of an attitude, the stronger that attitude. As far as we know, only one study to date has examined the connection between ACC and cognitive dissonance theory. Three different studies were conducted in the fall to do this and will be reported here.