Location

MidAmerica Nazarene University

Start Date

25-3-2017 9:40 AM

End Date

25-3-2017 9:59 AM

Scholarship Domain(s)

Scholarship of Discovery

Description

Ethical Leadership Colloquium

Members of the Ed.D. Class of 2016-17, Cohort XII

Comments

Author Abstract:

This study explored the effectiveness of a customer loyalty program within a small college retail store. The purpose of this study was to identify a way to generate new revenue in an industry where revenue was consistently declining. The key measures of success for the customer loyalty program implemented for this study were net sales, number of transactions, and number of items sold. Data from three time periods, spanning parts of three years, was extracted from archived sales records. A customer loyalty program was implemented in the store, and a fourth time period of data was collected. The researcher compared the data for all four time periods. Although it was not certain that the customer loyalty program was the sole reason for any differences in the data, the study did identify trends and possible relationships between the key measures and other variables. Using the results of this study, the researcher was able to provide insight and recommendations to an industry that has not been extensively studied.

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Mar 25th, 9:40 AM Mar 25th, 9:59 AM

The Effectiveness of a Customer Loyalty Program Within a Small College Retail Store

MidAmerica Nazarene University

Ethical Leadership Colloquium

Members of the Ed.D. Class of 2016-17, Cohort XII