Global Competition: A Qualitative Study Exploring the Change in Business Models and Strategies of Midwest Manufacturing Companies That Address Their Competitiveness in the Global Economy

Tricia M. Kerns, Olivet Nazarene University

Ed.D. dissertation completed in 2011 for Olivet Nazarene University.


This study addressed midwest manufacturing and their lack of response to the ever increasing global competition that has transformed men and women, families, towns and communities. The researcher focused on both business models and strategies to identify what structure was needed to succeed in the new global economy. Along with the manufacturers perception of the global economy, current business models and strategies, building a quality product, investing in education and training, embracing lean manufacturing and having the courage to compete on the world‘s stage (Owens, 2006) were all addressed and identified if any were of importance to compete in this new marketplace.